E! was looking for crisp copy and a dynamic edit to reinforce the stellar lineup of talent featured in its four-part series ‘BLACK POP’.
The challenge was to include as many iconic faces and performances as possible in a :15 spot. The end result, a high impact and vibrant look at the breadth and depth of Black Pop Culture.
Pretending to be human was the least of ALAN TUDYK’s problems as an alien hiding in plain sight in SYFY’s new series ‘RESIDENT ALIEN’. To be guaranteed future seasons of the series, it needed to be a hit. That’s where Floodlight came in.
Promoting the series has been a year-long project for Floodlight, leading to the show's first episode being watched by about 2.2 million viewers; with the second episode reaching about 2.65 million.
The first promo written, produced, edited & mixed by Floodlight launched in February of 2020 when the show was set for a summer premiere.
The take, tone, and copywriting of Floodlight’s promo was well-received by SYFY’s brand creative team and helped set the groundwork for the marketing of the series moving forward.
Pushed from its original launch date due to Covid-19, Floodlight helped write and create ancillary materials to keep the show top of mind among potential fans.
In the Fall of 2020 a new launch date was set. Premiering now in January of 2021, Floodlight got to work creating Launch Spots to promote the premiere.
With positive critic and fan responses, SYFY asked Floodlight to create multiple On-Air Spots that would amplify the growing buzz around the show.
As new episodes aired week-to-week, SYFY was looking for a fun way to keep fans of the series engaged while also catching up viewers who had yet to watch the series. Floodlight created a series of 60-second Recap Spots that leaned in on the off-kilter sense of humor of the show.
With millions of viewers tuning in, SYFY renewed ‘RESIDENT ALIEN’ for a second season. Floodlight and all of its team members were thrilled to be a part of this amazing series.
Contact us to see more of Floodlight’s work on ‘RESIDENT ALIEN’.
SYFY came to Floodlight looking for a copywriter to write a 33 page yearbook, the centerpiece of a press kit for their new series DEADLY CLASS. Based on the graphic novel, the creative team wanted it to feel authentic to the time period, 1987, and to the voice of the series: dark, edgy, and, at times, humorous.
The cover of the DEADLY CLASS yearbook.
Kevin Hartman watched the available episodes, read the comics, and dug into the character’s bios to get a deep understanding of the world and its characters.
The Headmaster’s Address.
Faculty BIO page.
Student body introduction.
Main character introduction.
Student BIOs.
In addition to the yearbook itself, additional visual ideas and copy was written as a layer of commentary from the main character via hand drawn sketches and notes throughout the book.
The final piece was a huge hit both internally and externally and went on to win SILVER at PROMAX in the PRESS KIT category.
FLOODLIGHT was proud to work with OXYGEN to launch their new series THE PRICE OF DUTY.
The first piece was a TEASE SPOT that was specifically crafted to spark interest in the show's subjects and highlight the personal nature of the true crime cases that were going to be documented
Next, two :30 LAUNCH SPOTS were written and produced with multiple cutdown versions. Below are two of these pieces. The first at its original :30 length. The second a :20 cutdown.
Finally, EPISODICS were created for the series eight episodes. Below are two examples. The first at its original :20 length. The second a :10 cutdown.
Floodlight's Kevin Hartman was thrilled to work with some old friends and colleagues for the new Nickelodeon Game Show KEEP IT SPOTLESS. It was a brilliant, colorful day with John Cena and gallons and gallons and gallons of paint. Check out the spots below!
KEVIN HARTMAN partnered with D4 Creative to direct campaign commercials for SCRUB DADDY - the little sponge with the big smile that appeared on Shark Tank and has been the most successful product featured on the show so far.
Following up his success writing Shark Half-A-Day spots for IFC, SHAWN GIOIOSA returns with Dinosaur Half-A-Day - a thrilling marathon of Jurassic Park Movies and Dino Facts.
Welcome...to Dinosaur Half-A-Day!
Floodlight was thrilled once again to team up with TOM HILL, from THH Ink (www.thhinkllc.com), and Britbox, the BBC & ITV streaming channel, to deliver a promotional stunt featuring the work of Hugh Laurie and Tom Hardy. The end result - another fine mess we've gotten ourselves into!
Floodlight's KEVIN HARTMAN partnered once again with BRIAN SONG and Good One, Inc. to direct a series of spots for TRU TV's newest season of the hit series Adam Ruins Everything. One of the promos currently has over 4 million views on Facebook.
Floodlight's Senior Writer SHAWN GIOIOSA took home a Gold Promax Award for his work writing The Matrix Movie Madness Promo for IFC. Congratulations to Shawn, John Sinclair (VP - Creative Director at IFC), and the whole creative team at IFC. Check out the award-winning spot below. It's just too good, baby!!!
Floodlight's KEVIN HARTMAN joined forces with BECKY MORRISON and The Light Production Company to direct an integrated marketing spot for NBC Universal's Content Innovation Agency. The task was to incorporate comedy into a spot that would capture the look and feel of The Today Show while promoting the client's allergy relief product, Xyzal.
To view more of The Light's work please visit: www.thelight.nyc.
Floodlight's lead editors, Aaron Mackof and Collin Ruffino, have been busy working in-house at a number of networks and on a variety of projects. Here are samples of their latest work.
To celebrate May the 4th, Floodlight Creative Services, working from a script by writer Tom Hill, produced a digital spot promoting a marathon of Colin Firth episodes to be streamed on BritBox. For more of Tom Hill's work please visit: www.thhinkllc.com.
The Firth is strong with this one...
Floodlight Creative Services joins IFC to launch Stan Against Evil.
Working in house with IFC's VP/Creative Director John Sinclair, Creative Director Scott Wyles, Executive Producer Alicia Biggart, and IFC Editors April Hartstein & Beth Feltham, Kevin Hartman wrote and produced the campaign for Stan Against Evil from initial concepts to the launch and beyond.
Using stock footage, clever editing, and a nod to the humor that would be a part of the show's DNA, the Long Lead Tease introduced the show’s tone, a mix of horror and comedy, while suggesting the 70s aesthetics of the genre which the show aimed to capture.
For Pre-Promotion spots we selected key moments from the show that would intrigue, surprise, and engage viewers, especially those in the horror fan community.
Delving deeper into the nuts and bolts of the series, or in this case, the heroes and demons, Kevin focused scripts on the show's characters and plot.
Close to launch, attention was turned to building momentum for the series by constructing mini-movie trailers to tease upcoming episodes.
Leaving no stone unturned, Kevin directed interviews with the cast to use for EPK and BTS pieces that would live on air and in digital & social media outlets.
When all was said and done the ratings exceeded expectations and Stan Against Evil will be back for a second season.