SYFY came to Floodlight looking for a copywriter to write a 33 page yearbook, the centerpiece of a press kit for their new series DEADLY CLASS. Based on the graphic novel, the creative team wanted it to feel authentic to the time period, 1987, and to the voice of the series: dark, edgy, and, at times, humorous.

The cover of the DEADLY CLASS yearbook.

The cover of the DEADLY CLASS yearbook.

Kevin Hartman watched the available episodes, read the comics, and dug into the character’s bios to get a deep understanding of the world and its characters.

The Headmaster’s Address.

The Headmaster’s Address.

Faculty BIO page.

Faculty BIO page.

Student body introduction.

Student body introduction.

Main character introduction.

Main character introduction.

Student BIOs.

Student BIOs.

In addition to the yearbook itself, additional visual ideas and copy was written as a layer of commentary from the main character via hand drawn sketches and notes throughout the book.

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The final piece was a huge hit both internally and externally and went on to win SILVER at PROMAX in the PRESS KIT category.

Floodlight & Oxygen explore THE PRICE OF DUTY

FLOODLIGHT was proud to work with OXYGEN to launch their new series THE PRICE OF DUTY.

The first piece was a TEASE SPOT that was specifically crafted to spark interest in the show's subjects and highlight the personal nature of the true crime cases that were going to be documented

Next, two :30 LAUNCH SPOTS were written and produced with multiple cutdown versions. Below are two of these pieces. The first at its original :30 length. The second a :20 cutdown.

Finally, EPISODICS were created for the series eight episodes. Below are two examples. The first at its original :20 length. The second a :10 cutdown. 

Floodlight helps to KEEP IT SPOTLESS

Floodlight's Kevin Hartman was thrilled to work with some old friends and colleagues for the new Nickelodeon Game Show KEEP IT SPOTLESS. It was a brilliant, colorful day with John Cena and gallons and gallons and gallons of paint. Check out the spots below!

Scrub Daddy Saves the Day

KEVIN HARTMAN partnered with D4 Creative to direct campaign commercials for SCRUB DADDY - the little sponge with the big smile that appeared on Shark Tank and has been the most successful product featured on the show so far.

Kevin Helps Adam Ruin Everything

Floodlight's KEVIN HARTMAN partnered once again with BRIAN SONG and Good One, Inc. to direct a series of spots for TRU TV's newest season of the hit series Adam Ruins Everything. One of the promos currently has over 4 million views on Facebook.    

Floodlight sees The Light

Floodlight's KEVIN HARTMAN joined forces with BECKY MORRISON and The Light Production Company to direct an integrated marketing spot for NBC Universal's Content Innovation Agency. The task was to incorporate comedy into a spot that would capture the look and feel of The Today Show while promoting the client's allergy relief product, Xyzal. 

To view more of The Light's work please visit:

New Editorial Work for TRU, BET, and TV LAND

Floodlight's lead editors, Aaron Mackof and Collin Ruffino, have been busy working in-house at a number of networks and on a variety of projects. Here are samples of their latest work.

AARON: Editorial on (Impractical) Jokers for TRU TV

AARON: Editorial on The Carbonaro Effect for TRU TV

AARON: Editorial on Bourbon Street & Beads for BET

COLLIN: Editorial on Lopez for TV Land

May the Firth Be With You

To celebrate May the 4th, Floodlight Creative Services, working from a script by writer Tom Hill, produced a digital spot promoting a marathon of Colin Firth episodes to be streamed on BritBox. For more of Tom Hill's work please visit:

The Firth is strong with this one...

Floodlight Against Evil

Floodlight Creative Services joins IFC to launch Stan Against Evil.

Working in house with IFC's VP/Creative Director John Sinclair, Creative Director Scott Wyles, Executive Producer Alicia Biggart, and IFC Editors April Hartstein & Beth Feltham, Kevin Hartman wrote and produced the campaign for Stan Against Evil from initial concepts to the launch and beyond. 

Using stock footage, clever editing, and a nod to the humor that would be a part of the show's DNA, the Long Lead Tease introduced the show’s tone, a mix of horror and comedy, while suggesting the 70s aesthetics of the genre which the show aimed to capture.

For Pre-Promotion spots we selected key moments from the show that would intrigue, surprise, and engage viewers, especially those in the horror fan community. 

Delving deeper into the nuts and bolts of the series, or in this case, the heroes and demons, Kevin focused scripts on the show's characters and plot. 

Close to launch, attention was turned to building momentum for the series by constructing mini-movie trailers to tease upcoming episodes.  

Leaving no stone unturned, Kevin directed interviews with the cast to use for EPK and BTS pieces that would live on air and in digital & social media outlets.

When all was said and done the ratings exceeded expectations and Stan Against Evil will be back for a second season.