SYFY came to Floodlight looking for a copywriter to write a 33 page yearbook, the centerpiece of a press kit for their new series DEADLY CLASS. Based on the graphic novel, the creative team wanted it to feel authentic to the time period, 1987, and to the voice of the series: dark, edgy, and, at times, humorous.
Kevin Hartman watched the available episodes, read the comics, and dug into the character’s bios to get a deep understanding of the world and its characters.
In addition to the yearbook itself, additional visual ideas and copy was written as a layer of commentary from the main character via hand drawn sketches and notes throughout the book.
The final piece was a huge hit both internally and externally and went on to win SILVER at PROMAX in the PRESS KIT category.